Having different social media accounts to manage your organization’s communications is not necessarily a customer-centric service superior to the regular ways of connecting with your clients like, let’s say, sending a personalized email, making a phone call, or mailing coupons with invites to your store and try your new products. But engaging them through tools they are currently using (smart phones, tablets, etc.) can definitely increase your business exposure not only to local visitors, clients or potentials, but also to an enormous market where your products or services may be in need.
However, this may have an effect on your business expenses. There is always a cost and time consumed in order to develop an effective plan that brings more people and money in. So if cost is an issue, focus on registering with social media communities that target exactly the type of people you want to connect with, and are in sync with the rules of developing your business brand recognition.
Whether you find yourself excited to follow all possible trends, every community your friends and clients tell you about, or just because you wish to showcase your business on all of those social media places, always keep an eye on the kind of connections you want to tap into or you’d be associated with.